Paint Forum UA Kyiv, Ukraine 

2026 has turned out to be, perhaps, the most difficult year for the Ukrainian paint and coatings market since the start of the full-scale invasion. The war directly affects business. This year, not only production and infrastructure facilities are being hit, but also retail venues. Large DIY hypermarkets are now also in the line of fire, and not only in regions close to the combat zone but far from it as well. As a result, physical retail space is shrinking. The staffing issue is becoming ever more acute. Mobilization, migration, and the general shortage of people make it harder for companies to keep their teams, find specialists, and plan their work properly.

However, internal problems are not the whole story. This year, external factors are putting much more noticeable pressure on the market: logistics are changing, raw material markets are unstable, shortages occur periodically, and prices and supply geography are shifting. At the same time, businesses have to prepare for new environmental and regulatory requirements, including REACH UA, CLP UA, PPWR and other changes linked to gradual integration into European regulation. 

In these conditions, Ukrainian manufacturers have to maintain business resilience in several areas at once: preserving production and teams, supplying their enterprises with raw materials, restructuring logistics, adapting to new requirements, and keeping sales channels, all without giving up their development plans. 

It is precisely this reality, without any attempt to simplify it, that we will discuss at Paint Forum.

EXPERTS Paint Forum UA

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